Hummingbird at a crab apple tree, Oliver Prowse
Hummingbird at a crab apple tree © Oliver Prowse

What does it take to turn knowledge into action alongside communities?



In conservation, knowledge has the most power when it moves – across communities, decision makers, and practice.

Just as pollinators help ecosystems thrive, knowledge mobilization helps ideas bloom into action across landscapes of practice and community.

But before we can talk about why it matters, what does it mean?

What is knowledge mobilization?

Knowledge mobilization describes the processes and actions we take to share information and knowledge. It includes (but is not limited to) exchanging, (co-)creating, disseminating, applying, and translating knowledge.

Ethical knowledge mobilization does this while also aiming for accessibility, inclusivity, equity, reciprocity, and avoidance of harm - to individuals, communities, and their respective and shared Rights.

Why is knowledge mobilization alongside communities important?

Conservation challenges are complex, urgent, and evolving. Without timely and effective mobilization, even the most relevant knowledge risks staying in echo chambers instead of shaping decisions that matter.

Knowledge mobilization is about creating accessible pathways for knowledge to reach and resonate with everyone - connecting knowers, doers, and decision makers. When knowledge is shared in ways that people can understand and connect with, it invites more people to value and see themselves in nature and grows our collective capacity to address conservation issues.

Core principles of ethical knowledge mobilization


When creating and sharing knowledge, we must also avoid the perpetuation of colonial harms. This means taking approaches that uphold rights, recognize and respect diverse knowledge systems, and foster reciprocity.

  • Upholding Rights: Ethical knowledge mobilization begins with a commitment to respect and uphold the rights of all knowledge holders. This means understanding territories and governance systems, following consent processes and cultural protocols, and honoring data sovereignty.
  • Recognition and respect for different ways of knowing & being: Meaningful interactions across different knowledge systems require cultural humility and a commitment to recognizing and addressing power dynamics. Ethical Spaces are a pathway to doing so – built on respect for the distinctness, autonomy, and validity of different knowledge systems. Striving for ethical spaces in conservation helps lead to stronger, more inclusive outcomes.
  • Shared goals & mutual benefit: Collaboration should be grounded in reciprocity, meaning all collaborators see tangible benefits and shared goals – even if our values differ. Ethical knowledge mobilization moves beyond extraction toward relationships built on trust.
  • Humility & critical reflexivity: It’s not always our story to tell. Ethical knowledge mobilization requires ongoing reflection on positionality, power dynamics, and responsibility. This means listening, amplifying voices that need to be heard, and stepping back when appropriate.

These principles aren’t abstract – they shape how we move from commitments into real change. By embracing them, we create pathways for conservation that strengthen outcomes for all.

What can knowledge mobilization alongside communities look like?

The Ontario Mineral Tracker


The Far North of Ontario has become synonymous with rich mineral deposits and untapped industrial promise. Governments and industry are pushing to develop northern Ontario, especially a remote area that mining companies have called the Ring of Fire. But this area is so much more. We need proactive planning and informed decision-making that considers all of the risks and benefits of development for communities, the environment, and the economy, to make sure that we achieve positive futures for people and the planet.

Change in Mining Claims Area by Treaty over time, Meg Southee/WCS Canada
Change in Mining Claims Area by Treaty over time © Meg Southee/WCS Canada

The Ontario Mineral Tracker shares maps for all new proposed mineral exploration permits on a Facebook page, and through a weekly email newsletter. On each map, there is also information on how to contact the provincial government to share concerns and be part of decision-making about new mining activity. If you are interested in previous mineral exploration permits, you can also visit our archive of previous newsletters.

Seal diet monitoring in the Inuvialuit Settlement Region (ISR)


The Western Arctic Team works alongside local monitors and Hunters and Trappers Committees (HTC) in Ulukhaktok, Paulatuk, and Sachs Harbour to monitor the diet and condition of ringed and bearded seals.

We monitor seal diet and health because of their local cultural significance, and because they are good indicators for ecosystem health. To build interest in this project, Arctic Wildlife Technician Maya Chartier created a sewn seal diagram to share our findings with youth at local schools.

Sewn seal diagram, Maya Chartier/WCS Canada
Sewn seal diagram © Maya Chartier/WCS Canada

This diagram provides a hands-on, accessible experience during school visits for young people to understand the processes behind monitoring seal diets. It includes a seal and the samples that are collected by the monitors: the stomach (containing a fish, a shrimp, a fish bone, and digested tissue), the blubber, whiskers, blood, teeth and a swab kit.

With help from the seal diagram, students are able to see how each sample is collected and learn what they are used for. This provides them with an example of wildlife monitoring work that is done in their community and aims to inspire their future career choices.

School visit, Maya Chartier/WCS Canada
School visit © Maya Chartier/WCS Canada

Learning from Lake Sturgeon in Northern Ontario


The Learning from Lake Sturgeon project is a co-created research effort between WCS Canada and Moose Cree First Nation Resource Protection. Our vision is to drive a common understanding of lake sturgeon, as well as rivers and ecosystems in the Moose Cree Homeland. By engaging young people and helping them discover future careers in environmental stewardship and research, we hope to ensure these important places thrive for future generations.

Key initiatives include:

  • Rae Corston (Moose Cree youth) releases a lake sturgeon after helping sample it as part of Learning from Lake Sturgeon fieldwork.

    Rae Corston (Moose Cree youth) releases a lake sturgeon after helping sample it as part of Learning from Lake Sturgeon fieldwork.
    © WCS Canada

  • Neemamo Mishkanan (We Canoe Together)

    Neemamo Mishkanan (We Canoe Together)
    © WCS Canada

  • Moose Cree youth Ocean Skye Phillips (far left) and Kessa Chum (middle) learn to sample fish mucus

    Moose Cree youth Ocean Skye Phillips (far left) and Kessa Chum (middle) learn to sample fish mucus
    © WCS Canada

  • Elder Peter Kapashesit (left) teaches Moose Cree youth Jhayden Echum (centre) and Syracuse Monture (right) how to make tamarack birds

    Elder Peter Kapashesit (left) teaches Moose Cree youth Jhayden Echum (centre) and Syracuse Monture (right) how to make tamarack birds
    © Roger Lamothe

In closing

Knowledge mobilization isn’t an add on – it’s the bridge that connects knowledge to action. By mobilizing knowledge ethically and effectively, we make space for diverse voices, inspire change, and help share a future where nature and people thrive.

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